Thailand’s hotel investment landscape continues to command strong interest from global and regional capital, underpinned by deep market liquidity and an active transaction environment.
In 2025, Thailand recorded a record-high hotel transaction volume, demonstrating sustained investor appetite despite broader economic headwinds.
The country’s tourism engine remains diversified in source markets. A broader spread of origins reflects a resilient international mix that supports occupancy and pricing across major destinations. Furthermore, domestic tourism has proven a vital stabiliser; Thai residents provides seasonal buffering by helping offset weaker international demand.
This combination of liquidity, diversified inbound demand and strong domestic travel has helped maintain solid hotel performance fundamentals. Visitor flows have supported occupancy rates and average daily rates across segments, while strategic tourism initiatives aim to further enhance competitiveness.
Thailand’s role as a leading tourism destination continues to provide investors with a compelling framework for hotel investment and long-term value creation.
Watson Farley & Williams, Bill Barnett and C9 Hotelworks are proud to present the first Thailand Hotel Investment Guide, offering insights into one of Southeast Asia’s most dynamic hospitality markets.
