In collaboration with Global Branded Residences, we are proud to present our Branded Residences Guide – a practical overview of the evolving landscape, playbook and commercial dynamics shaping this fast-growing asset class. Drawing on insights from more than 50 recent projects across Europe, the Middle East and Asia-Pacific, the guide provides a snapshot of how branded residential transactions are currently being structured, and the key trends likely to influence the market over the next decade.
Among other topics, the guide explores:
- licence term applicable to sales and marketing activities, as well as the duration of the continuing trademark licence following project completion;
- royalty/licence fees payable to brand owners;
- brand commitment fees and related commercial and legal considerations;
- technical services fees;
- ongoing management fees, including local law considerations related to budgeting and statutory maintenance charges; and
- resale and referral fees.
A short version of the guide is available below.
For the full guide and a deeper discussion on how these structures are being deployed in today’s market, talk to us about your upcoming branded residences project.
